THE HISPANIC DREAM
AFTER THE DREAM COMES TRUE.
PROJECT
La Buena VIda, Kia Telluride
MY ROLE
Associate Creative Director
Original Concept
Editorial & VO Direction
THE BRIEF
Position the Kia Telluride as the pinnacle of modern Hispanic life.
THE IDEA
We ditched the typical Hispanic struggle story and skipped to the good part: La Buena Vida. Inspired by one of my childhood friends, it’s a lush, sun-soaked vision of success, delightfully unburdened by sacrifice.
- 11% sales increase
- 22% engagement increase
- 200% increase in Kia Spanish website visits
- 20x more visits to Telluride's Spanish page
- One of the most viewed videos on Kia’s Youtube Channel
:60 ENGLISH
:60 SPANISH
CASE STUDY
SOCIAL POSTS #LaBuenaVidaConKia
Captions:
a. Capability that sets you free.
b. Tell me you’ve made it without telling me you’ve made it.