Luis Domínguez

ABOUT ME

- An American school built a second brain inside my Mexican one.


- I’ve spent my career feeding both my Creative How and my Strategic Why.


- I’ve hopped borders between General Market and Multicultural work.


- Miami Ad School taught me to write drunk. Northwestern taught me to edit sober.


- And fifteen-plus years on, I carry both the calluses of specializing at a global agency like FCB, and the stretch marks of growing fast at an independent one like Inspire.


But that friction, the kind that comes from living at 200%, is what moves me.


It’s why I can mentor a team where no two mother tongues match, and why I can also roll up my sleeves to squeeze the ink from my fingernails.


Con los pies en la tierra, y las ideas siempre apuntando directo al cielo…

AWARDS & RECOGNITION

1. Hispanic Marketing Council Shortlist

Kia, La Buena Vida


2. W3 Award Silver

Kia, The Mic is Yours DEI Docuseries 


3. ANA Multicultural Excellence, 1st Place 

Kia, The Mic is Yours DEI Docuseries


4. Super Bowl Broadcast Selection 

Polaris, Make Your Days Count 


5. Tempo Award, 1st place 

Kenworth, Print Collaterals 


6. Tempo Award, 1st place

Kenworth, Flyer Campaign


7. Tempo Award, 2nd Place

TRP, Best Loyalty Campaign & Customer Retention


8. Tempo Award, 2nd Place

TRP, Future Forward Campaign


9. ANA Multicultural Excellence

1st Place + AdAge Editorial 

Target, Serenade


10. Wrote the English case study for Cannes

that helped DDB Costa Rica win a Gold Lion


11. Young Guns, Gold, Early Career

Colgate, Smile App


12. Clio, Shortlist, Early Career 

Colgate, Smile App


13. M.AD Awards, Silver, Early Career

Breast Cancer Now, Cosmo Quiz

CONTACT


Luis Domínguez

305.979.2414

luisdom7@gmail.com