This section showcases my Polaris work, including a poem that aired during the Super Bowl, a winning new-business pitch, and two Kia films that highlight my storytelling.
SOME POEMS
ARE BETTER WRITTEN IN DIRT.
PROJECT
Make Your Days Count
Off-road Vehicles Campaign
MY ROLE
Associate Creative Director
Original Concept
Editorial & VO Direction
THE BRIEF
Give Polaris a voice that captured the freedom and thrill of going off-road.
THE IDEA
A poem that turned the off-road experience into a rallying cry: “Make Your Days Count.” The film became the client’s Super Bowl broadcast selection, airing across Texas and Arizona on CBS and ESPN.
WIN A BIG PITCH
WITH A BRAND MANIFESTO.
PROJECT
Drive Gets You There
ORV Pitch Winner Idea
MY ROLE
Associate Creative Director
Original Concept
Editorial & VO Direction
THE BRIEF
Show Polaris we understood the heart of their ORV brand.
THE IDEA
We created a brand manifesto about the DRIVE that pushes riders beyond the expected. The film helped us win the pitch, securing the Polaris ORV business across the U.S. and Canada.
SOMETIMES ALL IT TAKES TO REVIVE A SEDAN IS A LOVE STORY.
PROJECT
"Love on Time"
MY ROLE
Associate Creative Director
Original Concept
Editorial & VO Direction
THE BRIEF
Make two Kia sedans desirable again in just 30 seconds.
THE IDEA
A love story inspired by a personal experience, where two young men race the sunrise to celebrate their first love. Because sedans, and serenades, still have a place in today’s world.
YOU DON’T NEED NEW FOOTAGE TO TELL A NEW STORY.
PROJECT
Man with Determination
MY ROLE
Associate Creative Director
Insight / Original Concept
Editorial & VO Direction
THE BRIEF
Transform existing footage into a story that felt authentically Hispanic.
THE IDEA