Here’s my vault

for those who want to keep digging.

— PROJECT NAME

"The Mic is Yours"

DEI Docuseries

— ROLE

Co-led key workstreams, from concept through production, including writing social content and supervising shoots.

Campaign delivered 64M+ impressions, 24.8M engagements, 22M+ video views, and engagement rates of up to 92%.

Most importantly, it amplified entrepreneurs and underrepresented voices across Black History Month, Women’s History Month, Pride, Hispanic Heritage Month, and Native American Heritage Month.

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— PROJECT NAME

"The World's Largest Chip Rack"

— ROLE

Creative Lead, Copy

Original Concept

Ironically, Valspar, a paint company, had a gray corporate building on one of Chicago’s most congested commutes: the Kennedy Expressway on the way to O’Hare airport.

So why not put some color into everyone's commute?

Why not envision Chicago's new iconic landmark: "The World's Largest Chip Rack."

The idea was to create a giant chip rack that would be elegible for a Guinness World Record. Through augmented reality, the building would grab people's attention, while presenting Valspar's pantones.

Below is how it would lead different commuters to the building.

The concept reached the prototyping stage before being cancelled after Sherwin-Williams acquired Valspar.

McDonald’s has been a recurring thread throughout my career, giving me the chance to understand the brand from multiple angles: media, strategy, cultural insights, and creative development. Along the way, I’ve helped uncover opportunities with Hispanic audiences, shared creative thinking across markets, and, of course, made the work. Here are a few more pieces from that journey…

24 Hours Campaign

People don't want an ad to interrupt their lives. They want to be entertained. They want to be transported to experiences they crave. Here's one aboard a 1968 Camaro to communicate McDonald's are open 24 hours. The VO landed the message. The music we directed made it a ride.

:30 TV “ 24 Hours”